The next chance I got online and looked it up.
At first I wasn't much clearer on what was being sold. A website that made you think - I was intregued. There were questions like:
Was God an accident?
Are Good Books bad for you?
Apparently, it is a campaign to make people think, but also is an ad for The Atlantic magazine, I can't speak for the magazine as I have never read it, but I can say that this advertising campaign has caught my interest and I've been to the website a couple times now and will have to check out the magazine the next time that I get a chance. In the meantime, maybe you can think again.